The Spiral
The spiral is the primary mark for Doodledapp. It represents creation, iteration, and the continuous process of building.
Spiral Blue 
White on Blue Clear space
Maintain clear space around the spiral equal to at least half the width of the mark. Do not crowd it with other elements.
Color variants
The spiral comes in two approved variants: Spiral Blue on dark/light backgrounds, and white on a Spiral Blue background (for avatars, icons, and compact marks). Do not use any other color combinations.
Do not
Distort or stretch
Reduce opacity
Use unapproved colors
Rotate the mark
Logotype
The logotype is the "doodledapp" wordmark. Use it when the brand name needs to stand alone without the spiral.
White 
Black Lockup
The lockup combines the spiral and the logotype. This is the preferred format for most use cases.
White 
Black Preferred usage
Use the lockup on dark backgrounds with the white variant, and on light backgrounds with the black variant. The spiral always stays Spiral Blue (#3E74FF).
Colors
The Doodledapp palette is intentionally minimal. Spiral Blue is the primary accent. Black and white provide contrast.
Naming
Consistent naming reinforces our brand. Follow these conventions whenever referencing Doodledapp.